FREE Business Building Breakfast - Legacy Media vs. Digital Media 10.28.16

Topic: Legacy Media versus Digital Media
Speaker: Steve Paterson

This seminar focuses on the transition of advertising and marketing from the 1980’s to today, how it has changed, how legacy media continues to change to meet the constant changes in the marketplace, its new role in that process, how digital advertising has changed the way we market, and to who and why.  This seminar will enlighten small to medium businesses on the importance of understanding how to effectively market both from a strategic perspective as well as a cost effective solution.  The seminar will also simplify the importance of building databases and their use as we progress into the world of digital marketing in the future.